微信公众号运营手册（完整版）数十万互联网从_成都米索娅电子商务有限公�?/title> <meta name="keywords" content="微信,公众,�?运营,手册,�?整版,�?十万," /> <meta name="description" content="作者：斯瓦西里，微信：Wang1221o 目前在鹅厂OMG产品岗升级打怪ing 目前在运营的公众号：互联�?hulianpai)未来，互联网的牛人都在这�?本文由作者授权互联网的一些事发表，转载请联系" /> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="renderer" content="webkit"> <link rel="stylesheet" href="../../../skin/css/style.css" tppabs="http://www.qinyan.cc/skin/css/style.css"> </head> <body> <div class="container"> <div class="naver"> <p><img src="../../../skin/images/tel.jpg" tppabs="http://www.qinyan.cc/skin/images/tel.jpg" /></p> <div class="logo"><a href="../../../index.htm" tppabs="http://www.qinyan.cc/" title="成都米索娅电子商务有限公�?><img src="../../../skin/images/logo1.png" tppabs="http://www.qinyan.cc/skin/images/logo1.png" alt="成都米索娅电子商务有限公�?/></a></div> <ul> <li><a class="navlink" href="../../../index.htm" tppabs="http://www.qinyan.cc/">+ 首页</a></li> <li class="drop"> <a class="navlink" href="../../fangan/index.htm" tppabs="http://www.qinyan.cc/a/fangan/">+ 方案</a> <div class="menu"> <div class="menu-body"> <ul> <li ><a href="../../fangan/yidongdianshang/index.htm" tppabs="http://www.qinyan.cc/a/fangan/yidongdianshang/"><span>移动电商</span><img src="../../../skin/images/b2.png" tppabs="http://www.qinyan.cc/skin/images/b2.png" /></a></li> <li ><a href="../../fangan/yidongshequ/index.htm" tppabs="http://www.qinyan.cc/a/fangan/yidongshequ/"><span>移动社区</span><img src="../../../skin/images/b3.png" tppabs="http://www.qinyan.cc/skin/images/b3.png" /></a></li> <li ><a href="../../fangan/yidongjinrong/index.htm" tppabs="http://www.qinyan.cc/a/fangan/yidongjinrong/"><span>移动金融</span><img src="../../../skin/images/b4.png" tppabs="http://www.qinyan.cc/skin/images/b4.png" /></a></li> <li ><a href="../../fangan/qiyefenxiao/index.htm" tppabs="http://www.qinyan.cc/a/fangan/qiyefenxiao/"><span>企业分销</span><img src="../../../skin/images/b5.png" tppabs="http://www.qinyan.cc/skin/images/b5.png" /></a></li> <li ><a href="../../fangan/weixindingzhi/index.htm" tppabs="http://www.qinyan.cc/a/fangan/weixindingzhi/"><span>微信定制</span><img src="../../../skin/images/b6.png" tppabs="http://www.qinyan.cc/skin/images/b6.png" /></a></li> </ul> </div> </div> </li> <li ><a class="navlink" href="../../fuwu/index.htm" tppabs="http://www.qinyan.cc/a/fuwu/">+ 服务</a></li> <li ><a class="navlink" href="../../anli/index.htm" tppabs="http://www.qinyan.cc/a/anli/">+ 案例</a></li> <li ><a class="navlink" href="../../guanyu/index.htm" tppabs="http://www.qinyan.cc/a/guanyu/">+ 关于</a></li> </ul> </div> </div> <div class="layout news banner-bg"> <div class="main800"><img src="../../../skin/images/news-1.jpg" tppabs="http://www.qinyan.cc/skin/images/news-1.jpg" class="img" /></div> </div> <div class="layout bg-gray detail" style="position:relative;"> <div class="mainer"> <div class="detail-body bg-white"> <div class="detail-article"> <h1>微信公众号运营手册（完整版）数十万互联网�?/h1> <p class="note"><span>文章分类�?a class="link-main" href="index.htm" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/">名家观点</a></span> <span>发布时间:2015-12-28</span> <span>原文作者：米索娅官�?/span> <span>阅读( <script src="../../../plus/count.php-view=yes&aid=36&mid=1" tppabs="http://www.qinyan.cc/plus/count.php?view=yes&aid=36&mid=1" type='text/javascript' language="javascript"></script>)</span></p> <div class="detail-content"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: center;"> <span style="box-sizing: border-box; font-size: 12px;"><img alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" src="../../../../img.yixieshi.com/20150618212459858.jpg" tppabs="http://img.yixieshi.com/20150618212459858.jpg" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; font-size: 12px;">作者：斯瓦西里，微信：Wang1221o</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; font-size: 12px;">目前在鹅厂OMG产品岗升级打怪ing</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; font-size: 12px;">目前在运营的公众号：互联�?rdquo;(hulianpai)——未来，互联网的牛人都在这�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; font-size: 12px;">本文由作者授权互联网的一些事发表，转载请联系作者�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"><span style="box-sizing: border-box; word-wrap: break-word; color: rgb(0, 176, 240);">一文系统的搞懂微信订阅号运营方�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">深深的记得，大一的时候是微信公众号的运营经历，将互联网的世界带到了我面前，那个时候做的工作很简单，每天找找写写发发文章，偶尔创作一些小段子，小活动，做的事情虽小，却让我这个文科生对互联网领域充满了热血和期待，那时最让人窃喜的就是在微信后台和小伙伴默默的看着增长的用户数量，也曾一个月猛冲�?.8W，如今这篇文章算是对微信运营的小小总结了，说不上是经验，毕竟一万个哈姆雷特有一万种活法。这篇文章从定位、运营（内容运营、用户运营、微信元素拆解）、推广、工具、公众号推荐几个方面来总结微信运营的一些规律�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px; color: rgb(0, 176, 240);"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">1.定位</span></span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;">在开始运营一个微信公众号之前可以从以下三个维度来思考定�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">1.1.用户定位�?/span>搞清楚目标用户是谁，目标用户的特征是什么，做用户画�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">1.2.服务定位�?/span>提供什么服务，是否有差异化</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">1.3.平台定位�?/span>结合用户定位与服务定位来决定平台的基调，学术型？恶搞型？创意型？……平台的基调将决定内容运营与用户运营的策略。平台定位还涉及到自定义菜单的规划。其实自定义菜单的规划有点像APP底部的功能规划，规划的思考维度可以从目标用户、使用场景、需求、平台特性几个方面来考量。如：是不是一看就知道知道平台的特点了？自定义菜单其实就是在告诉用户：我这里有什么�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://zaodula.com/wp-content/uploads/2015/06/产品运营消息推�?微信.jpg" height="1136" id="aimg_QeV2E" lazyloaded="true" src="../../../../img.yixieshi.com/212KW4V-1.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KW4V-1.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="640" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">PS：对于想运营自媒体账号的朋友，一个要么你自己本身比较牛逼，BAT背景啦，创业小新星啦，网红啦等，通过自身的影响力来运营的微信自媒体账号一般质量比较高，目标用户比较集中，稳定性较强，大部分内容偏干货，学术范，比如BLUES，老鹰说，苏杰等。要是你本身不怎么出名，就必须得足够特别，另类，气质高冷或屌丝，找到一个很小的切入口，做这个领域的意见领袖，比�?ldquo;深夜发媸”（专注于两性话题）这一点和微博上的知名段子手成长路径颇为相似，如专注于星座研究�?ldquo;同道大叔”，专注于发现奇葩事的“当时我就震惊�?rdquo;，电影推�?ldquo;电影狙击�?rdquo;等。在微信订阅号的运营上，我个人认为走这两种路径且做得小有名气的都是有研究价值的�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px; color: rgb(0, 176, 240);"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">2.运营</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">2.1.内容运营</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.1.概述：每天具体推送什么内容，内容上的安排还是得有逻辑的，不断的重复能让用户记住平台的特质，比�?ldquo;一�?rdquo;的正文排版，“人人都是产品经理”“互联网er的早读课”的正文开头部分，从内容运营的角度来说找到重复的元素，如首图，正文开头部分，正文结尾部分等，对于传播和留存用户是很重要的。运营过公众账号的朋友都知道，一篇文章的“保鲜�?rdquo;一般是3天，过了3天后若平台没有好的文章接力，粉丝直降是毋庸置疑的事�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.2.单图文和多图文的选择：在推送形式上，是选用单图文还是多图文，单图文的好处是每天可以让目标用户集中精力读一篇最高质量的文章，但这个还是得因平台不同而灵活变化，对于资讯类的公众号，单图文的推送难免会显得单薄。单图文和多图文的选择依赖平台特性与目标用户�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.3.二维码：原生的二维码实在没有什么新意，缺乏辨识度，二维码在一篇正文中还是占到了一定位置的，所以更要与众不同，具有新意，经常更换，现在常见的表现方式有�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://zaodula.com/wp-content/uploads/2015/06/图片1.jpg" height="405" id="aimg_T8hkX" lazyloaded="true" src="../../../../img.yixieshi.com/212KS033-2.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KS033-2.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="650" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.3.1.长按：很喜欢36氪这张，把二维码作为了一种平面设计的元素</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://zaodula.com/wp-content/uploads/2015/06/图片2.jpg" height="329" id="aimg_iS8Qy" lazyloaded="true" src="../../../../img.yixieshi.com/212KR156-3.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KR156-3.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="625" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.3.2.指纹：今年指纹长按识别的特别多，第一次使用的时候觉得挺新鲜�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://zaodula.com/wp-content/uploads/2015/06/图片3.png" height="338" id="aimg_rSr4s" lazyloaded="true" src="../../../../img.yixieshi.com/212KW948-4.png!680" tppabs="http://img.yixieshi.com/212KW948-4.png!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="360" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.3.3.动态：GIF的动图式二维码还是很别致的，够新�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.3.4.二维码常用工具推荐：这几款工具都是自己用过的，操作简单，顺手，类似的工具肯定还有很多，列list实在没必要，工具关键还是得用起来顺手�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; font-size: 14px; text-align: justify; word-wrap: break-word; margin-left: 14px; padding-right: 0px; padding-left: 0px; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">快手</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">视觉�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">美图GIF</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">联图�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">草料二维�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <br style="box-sizing: border-box; word-wrap: break-word;" /> </p> </li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.4.事件营销：内容的策划紧跟当下的时事热点、节日，列出一个每年必关注的关键时间节点list，表格中可能有不完善的地方，欢迎补充和指正~~ 个人认为每个运营都应该有这样一个类似的list，方便做营销推广活动，具体时间节点的选择依赖平台的特性，比如，如果订阅号的目标用户是我等大学生，那么时间的节点就更多的紧靠CET，雅思，托福，校招，情人节（你懂的），毕业季，寒暑假这种，最重要的是达到平台与目标用户的共鸣，推出的内容适宜适时�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <table cellspacing="0" class="t_table" style="box-sizing: border-box; border-spacing: 0px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: justify;" width="713"> <tbody style="box-sizing: border-box; word-wrap: break-word;"> <tr class="firstRow" style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">月份（公元纪年）</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">重要节点</span></td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">1</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 元旦</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">2</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 2�?4�?情人�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">3</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 3�?�?国际妇女�? <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">3�?2�?中国植树�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">3�?4�?白色情人�?/span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">4</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 4�?�?愚人�? <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">4�?�?清明�?/span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">5</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 5�?�?劳动�? <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">5�?�?中国青年�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">5月第二个星期�?母亲�?/span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">6</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 6�?�?国际儿童�? <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">6�?�?�?高�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">6�?3�?四六级考试</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">6月第三个星期�?父亲�?/span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">7</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 毕业�? <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">暑假时间</span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">8</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 8�?2�?国际青年�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">9</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 9�?0�?教师�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">10</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 10�?�?国庆�? <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">10�?1�?万圣�?/span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">11</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> �?1</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">12</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> CET-4/6 <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; word-wrap: break-word;">�?2</span></p> </td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历正月初一</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 春节</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历正月十五</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 元宵�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历五月初五</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 端午�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历七月初七</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 七夕�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历八月十五</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 中秋�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历九月初九</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 重阳�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历腊月初八</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> 腊八�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">农历腊月廿九或三�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="320"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">除夕</span></td> </tr> </tbody> </table> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">事件营销事件选择来源渠道：以下是我个人常去的站点，一些排行榜具有很强的选题参考价值；在知乎论坛，豆瓣社区上可以发现一些深入探讨的问题；互联网媒体的报道一般能反映当下人们的关注领域，热门关键词；微博上的消息比较偏向娱乐性，以八卦娱乐奇葩异事最能吸引眼球，可以用来做吸引用户流量的选题；在视频网站上可以启发写段子的灵感，比如热门神剧“万万没想�?rdquo;每次到了要开脑洞的时候我都会不由自主的去看望下重症患者王大锤：）</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; font-size: 14px; text-align: justify; word-wrap: break-word; margin-left: 14px; padding-right: 0px; padding-left: 0px; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">百度搜索风云�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">网评排行—搜狐</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">热门新闻每周排行</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">热门微博/话题</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">百度指数</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">凤凰新闻</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">今日头条</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">知乎</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">豆瓣</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">36氪报�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">i黑马创业报道</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">优酷视频</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> </p> </li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">接下来，开始把微信的元素细化来分析特性和方法�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.5.标题：微信运营标题的取名方法（摘自网络）之前在网络上看到的总结，规律总结的很好，这个方法论其实可以自己收藏然后去做后续补充，由此可见，一个好的运营平时的积累是必不可少的�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">1.如何�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">是有用性的最基本模式。《技术型营销人必看：Airbnb早期是如何用Growth Hack获得更多用户的？》、《现代营销人进阶之路：如何从零开始成为营销技术专家（Marketing Technologist）》，一目了然全文阐述了个什么问题，读者从标题就会判断，是不是自己想要的内容？文章的价值几何。如何体和即得收益相结合，会更加挠到受众痛点，奶牛Denny有一篇《如何发邮件请求帮助，并获得超高回复率？》，标题形式可以模仿�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">2.合集�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">6种方法�?个建议�?个趋势。合集的好处，往往在于它的归纳总结性强�?篇抵单独�?篇。数字的堆积也给人冲击感和饱腹感。如果还有个好的结构，合集型文章读起来更轻松，因为文章被拆分了，有时看二级标题就能get到点。但你的几个方法趋势确实得有用和给人启发。内容水，别人被标题吸引进来，也会失望，适得其反。像《Airbnb告诉你如何用鸡肋换鸡腿：三种分享型经济的典型案例》这种，就比单独介绍一个Airbnb更丰富。另外，盘点、榜单也是一种讨巧的方法，如《【盘点】重磅推荐！来自Adweek2014年度Digital,Television,Magazine榜单》�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">3.带负面词汇的标题</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">比如�?个常见错误�?件你应该避免的事。这些负面词汇往往让人警醒，想一探究竟，见不贤而内自省，通过一些错误的案例来获得启示。《如果你的简历石沉大海，看看�?个秘籍》、《关于故宫博物院你所不知道的那些事儿》是不是比�?个简历制作秘籍》、《故宫博物馆的那些事儿》更让你眉头一皱，想点开文章来消除此时的负面情绪�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">4.加一些修饰词</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">修饰词有2个作用：1.让定义更明确、独特；2.增加读者的情感强度�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">我们前段时间公布了一个分享案例的新产品，叫HUNT。起初是在SocialBeta内部流传，我们看到优质的社交网络、数字媒体和移动领域方面的案例，就会把链接加到HUNT上去，方便对行业案例动态的监测和互相的信息交换。后来，越来越多读者发现了这个产品，就来询问或者分享案例，我们决定写一篇正式的文章来向大家说明这个事。文章标题用的是《最好最新的案例库都在这里了|Hunt By SocialBeta》，说案例库，聪明的读者就知道这是怎么回事了。但我上哪儿不能看案例呢？用“最好最�?rdquo;来说明这个案例库的特色，你才有一点心动吧�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">5.带有急迫�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">“你还没尝试过�?rdquo;�?ldquo;最新推出的”…人人都有探索精神，兼具反击验证的心理缺口。会立马想验证下我到底尝试过没有，最新推出的东西我知道了吗。而且，让标题充满急迫感，也是召唤行动的一种表示。SocialBeta发过一篇《【案例】这么有趣的航空安全须知视频，你看过吗？》，你会不会想赶快去验证下，这个视频自己看过吗？真的有趣吗？如果还不知道怎么用，教你一个万能模式：动词+所得利益。像姜茶茶有篇文章标题《学会这些英文单词，你就可以在广告圈混了！》�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">6.赋予珍贵资源被读者独家抢占到的感�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">“FaceBook内部员工工作指南”�?ldquo;Google程序员薪资探�?rdquo;。看到这样的标题，读者觉得你给的信息，他能得到，别人得不到。而且，获取这个独有的信息后，读者会更愿意作为传播源，向别人散布知识（不得不承认：好为人师是本�?hellip;）�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">李靖有一篇影响甚大的文《【李叫兽】如何写微信公众号文章：文章流畅耐读的奥秘》，如何写微信公众号文章已经够吸引社会化营销人们了，再加上文章流畅耐读的利益引诱和奥秘展现，你是否更想点开探秘，然后分享给朋友们？</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">7.解释性标�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">以前写过一篇挺受欢迎的专访，叫《学生团队如何取�?5W销售额：专访南京大学欧莱雅义卖团队Mr.Miss》。专访、欧莱雅的关键词赋予了文章独特性，也向读者传递价值和探秘感。再加上数字和如何体来补充事实和知识性说明�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">8.嵌入专业性词�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">专业词汇能展现文章的专业价值，还能吸引到精准的受众。年前的时候，我的小伙伴写了一篇《【资源】HTML5工具篇：10个营销人也能轻松使用的在线编辑平台》，那几天SocialBeta的微信平台上粉丝量暴增，交流中得知，很多都是急切需要制作HTML5的行业内人�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">有人担心，如果专业性词汇太冷太偏，或者过于晦涩难懂，点击量都没有，后期效果还会有吗？别担心，有些人并不是你的目标人群，新锐或高精尖的概念，吸引到1个专业优质受众，也比2000个无关阅读量的收益大。我们做过一份指南�?015年最热门的职业：关于数据科学家的概念、职责、技能素养和学习资源完全手册》，当时的阅读量并不高，但收藏量很大（点开率低，分享率低，但专业或想学习的人会阅读和留做资料），之后还有几位读者和我们联系，有海外名校的市场分析类硕士或PHD，也有从业多年的数据分析师�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">9.善用双关语和俏皮话，增加趣味�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">双关�?网络热词是种很好的搭配，他们互相弥补新颖创意与过度流行间的不平衡。像《当《权力的游戏》遭�?ldquo;蠢蠢的死�?rdquo;，连最悲催�?ldquo;领便�?rdquo;也变得萌萌哒》这种，虽然很隐喻，但巧妙趣味足以让人消除消耗脑力的不快。还有种方法是善用转折，让标题更有故事情节和悬念丛生感。《Instagram�?0位KOL晒同款女裙照片，裙子迅速售罄，但FTC说违规了》，看前面的事实还以为是卖裙子的水军软文呢，但SocialBeta说水军违规了�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">10.传递能简单习得和立马速成的感�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">人人都很忙的，不一定有时间和意愿去复杂钻研。如果像SocialBeta一样告诉大家《一篇文章读懂营销本质变迁从广告到SDi》、�?步教你玩转LOGO设计》，你会不会信心满满，读这篇文章就立马get成就�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">11.福利�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">标题表明，读这篇文章有福利�?种方式，一种是直接打上福利的标签，如�?014年度礼物榜单—献给不会送礼物星人的福利帖！！！》、《【招聘福利】高端职位专场：新媒体和营销类职位》。还有一种是隐喻，使�?ldquo;指南”�?ldquo;面面�?rdquo;�?ldquo;入门读物”，这些词，可以这样组合用《【指南】关于视觉营销利器 Cinemagraph ，营销人应该知道的概念、案例和最佳实践》、《春节充电：36篇社交媒体和数字营销人荐读文章（职场篇）》。当然，这些文章都可以在SocialBeta的网站搜索到�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">12.代入本地化和渠道特�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">试想一下《庆丰小吃是如何做电商的》，杭州人会有共鸣去一探究竟，但放到大口吃肉的新疆或没听过庆丰小吃的国外，还会有人关注吗。知名地标或者有特色的地点也能带动更大地区的狂欢，《三里屯从此多了一家价格很奇葩的酸奶公司》这样的标题吸引到的可不止是三里屯的人�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">13.借热点东�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">网上看到一名新媒体营销从业者徐妍说“我们之所以追热点，是为了有一天，可以不追热点�?rdquo; 流行是一时的，我们可以借热点的东风来造势，但你原本的内容才是本质。插一句，前段时间《权利的游戏》第五季播出，Uber纽约立马推出“铁王座试�?rdquo;服务，是很好的借热点营销（Uber未赞�?hellip;），同样，标题也可以借热点来取，Social君几天前发过的一个招聘微博，就用了《世界那么大，你哪都别去了，时趣，要你》，配上创意招聘图文，获得了大量有意思的互联网重度用户的求职�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">14.标题具体�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">当你内容太多，无法将所有概念都提取到标题里，或者标题太泛泛而不动人的时候。就要选取文中的亮点来制作标题了。《除了Toms鞋，你知道还有哪些One for One的品牌？》其实讲�?个买一捐一的品牌，但没看到Toms鞋，很多人是不会来看的。还有《会跳舞的红绿灯：让等待的时光也美丽�?个创意场景》这种，其实6个创意场景都很有亮点，但不能都塞标题里去，所以�?个为代表，让标题具体化�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.6.引导关注：在很多微信订阅号的内容正开头部分常常看到有“点击上方即可关注”的引导关注banner，个人觉得这种方法在最开始的时候使用还是不错的，但现在大家对微信都比较熟悉了，加不加不重要，重点还是你的内容要足够吸引人，与其在微信的开头部分加上引导关注这样能凸显智商的标识不如用一些让用户记住的重复元素代替�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.7.分割线：一般用在正文的尾部，作为正文与微信号介绍的分割，颜色上分为黑白和彩色，设计元素上有纯单线条的设计，也有线条+文的设计，组合方式很多。总的来说还是要和主基调符合�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word;" /> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://zaodula.com/wp-content/uploads/2015/06/图片3.jpg" height="1128" id="aimg_unDs6" lazyloaded="true" src="../../../../img.yixieshi.com/212KW0K-5.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KW0K-5.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="650" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KV959-6.jpg!680" height="822" id="aimg_h37DT" lazyloaded="true" src="../../../../img.yixieshi.com/212KV959-6.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KV959-6.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="650" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.8.阅读原文引导：在形式上主要有加粗亮色的处理方式、图片引导，其实在设计引导的时候得先搞清楚触发用户去阅读原文的动机是什么。有一些种类的阅读原文点击率是很高的，比如免费干货资源下载外链，大部分人并不是真的想要知识本身，而是对优质干货的占有欲促使他们点击，然后将资源据为己有。说的有些直白，但却是事实�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.正文�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.1.正文的组织形式主要有直接使用微信的排�?自行组合文字排版+截图。这种方式比较简单，效率高，最典型的就�?W的订阅号，绿色的基调始终如一，还�?ldquo;一�?rdquo;的微信公众账号，小Title的设计文艺范十足，值得注意的是，这种原生的排版用色不要超过三个，以简洁为主，长期坚持，添加重复元素�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KWC2-7.jpg!680" height="1136" id="aimg_Trj6n" lazyloaded="true" src="../../../../img.yixieshi.com/212KWC2-7.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KWC2-7.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="640" /><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KW308-8.jpg!680" height="1136" id="aimg_CVglK" lazyloaded="true" src="../../../../img.yixieshi.com/212KW308-8.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KW308-8.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="640" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.2.使用PS，AI等软件做长图文。在这种表现方式上，安妮的长图就很有代表性了，这种形式最大的优点就是有故事带入感，图片冲击为主，配合适量的文字。但值得注意的是，在微信平台上由于打开速度的原因，长图不宜过长。如：美团网最近针对高考设计的一组微信�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KRU0-9.jpg!680" height="660" id="aimg_c8Qt2" lazyloaded="true" src="../../../../img.yixieshi.com/212KRU0-9.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KRU0-9.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="440" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KS962-10.jpg!680" height="660" id="aimg_egELO" lazyloaded="true" src="../../../../img.yixieshi.com/212KS962-10.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KS962-10.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="440" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KV3A-11.jpg!680" height="660" id="aimg_GtY5n" lazyloaded="true" src="../../../../img.yixieshi.com/212KV3A-11.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KV3A-11.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="440" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.3.GIF动图组合：GIF动画的最大优点就是表现力十足，有视觉冲击感。适合GIF的图要么就是高大上，要么就是逗逼、搞笑、脑残、萌萌哒、欠揍等不正常系列的，这种方法在 ”深夜发媸“公众号的内容中运用最多，缺点嘛，不是在wifi条件下打开的话慢的一�?hellip;…</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.4.PPT式的表达方式：如果一定要用图片的方式来展现的话，PPT是最省时的一种了，现在MAC用Office 2013就更加方便了，制作完成后直接全部导出为图片。这种方式运用最多的就是”秋叶100“了�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://read.html5.qq.com/image? data-cke-saved-src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/usyTZ86MDichoNh5eias4Z0FbLpjicZqrZ95JC9bFAT8NZReQ2AKiab3P6JeYs7K4AdxkbCOAkvg6hfwPnHB8UBgDw/0?wx_fmt=jpeg src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/usyTZ86MDichoNh5eias4Z0FbLpjicZqrZ95JC9bFAT8NZReQ2AKiab3P6JeYs7K4AdxkbCOAkvg6hfwPnHB8UBgDw/0?wx_fmt=jpeg" height="487" id="aimg_YQbSq" lazyloaded="true" lazyloadthumb="1" src="../../../../read.html5.qq.com/image-src=forum&q=5&r=0&imgflag=7&imageUrl=http---mmbiz.qpic.cn-mmbiz-usyTZ86MDichoNh5eias4Z0FbLpjicZqrZ95JC9bFAT8NZReQ2AKiab3P6JeYs7K4AdxkbCOAkvg6hfwPnHB8UBgDw-0-wx_fmt=jpeg.jpg" tppabs="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz/usyTZ86MDichoNh5eias4Z0FbLpjicZqrZ95JC9bFAT8NZReQ2AKiab3P6JeYs7K4AdxkbCOAkvg6hfwPnHB8UBgDw/0?wx_fmt=jpeg" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="650" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KT4B-12.jpg!680" height="487" id="aimg_E6FT8" lazyloaded="true" src="../../../../img.yixieshi.com/212KT4B-12.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KT4B-12.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="650" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><img _load="1" alt="微信公众号运营手册（完整版）数十万互联网从业者的共同关注�?互联网的一些事" border="0" class="zoom" file="http://img.yixieshi.com/212KS559-13.jpg!680" height="487" id="aimg_Zsos7" lazyloaded="true" src="../../../../img.yixieshi.com/212KS559-13.jpg!680.jpg" tppabs="http://img.yixieshi.com/212KS559-13.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: middle; margin: 15px auto; max-width: 680px; text-align: center; word-wrap: break-word; cursor: pointer; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="650" /></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <table cellspacing="0" class="t_table" style="box-sizing: border-box; border-spacing: 0px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: justify;" width="713"> <tbody style="box-sizing: border-box; word-wrap: break-word;"> <tr class="firstRow" style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">工具名称</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">分析</span></td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">MAKA</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 目前只有Web端，IOS和Android版本还未上线，模板丰富，有多种动态效果以及交互效果可供选择，除收费版外提供免费版，不过免费版不提供外链模板�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Epub 360</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 为专业设计师打造的交互设计利器，交互效果强大，动画效果出色，虽然简单傻瓜式的模板不多，但自由度相对较高�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">VXLPO</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 历时6年打造而成，专注在线交互设计，功能强大，同epub360一样适合专业设计师，可以零代码制作轻应用�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">云来</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 云来Liveapp是面向企业方的移动场景APP云服务平台，许多知名企业都在使用，购买场景应�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">初页</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 面向C端，门槛低，上手容易，可在App store免费下载，直接在手机上编辑创作。众多模板版式，任君挑选，也提供定制服务�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">秀制作</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> “秀制作”为秀米出品，免费提供多种模板，傻瓜式操作，可以外链，可与秀米图文排版双剑合璧，搭配使用起来非常爽�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">点点客海�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 微信第三方开发服务商，推出了免费的点点客海报，无需注册，扫码登录，即可编辑动态海报，多种效果、翻页动画、背景音乐、可统计浏览量，也提供定制�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">兔展</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 兔展目前只支持Safari和chrome浏览器，承诺免费永久开放所有功能�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">易企秀</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 免费，有多种动态模板，能实现文本和图片带有滑动、隐现、放大缩小等动态效果。同时有ios 移动客户端，在手机上也可创建场景应用，以及数据统计�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">最酷网</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 是中国最大免费HTML5移动场景应用,手机微信H5页面制作平台。通过简单可视化操作即可进行HTML5手机网站和微信H5页面制作</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">品趣</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 时趣出品，为中小企业定制的社会化媒体营销软件�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">调用</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 这是南京么么文化传播有限公司旗下刚刚发布的一款产品。值得推荐的一款大气的更靠谱更专业的H5制作工具 H5海报/轻应�?a class="relatedlink" href="javascript:if(confirm('http://www.baike086.com/diy \n\n�ļ��δ�� Teleport Pro ȡ�أ��Ϊ ��·��ʼ��ַ��õķ�Χ�� \n\n��Ҫ�ӷ��ϴ��'))window.location='http://www.baike086.com/diy'" tppabs="http://www.baike086.com/diy" style="box-sizing: border-box; color: rgb(51, 102, 153); text-decoration: none; word-wrap: break-word; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: blue; background-color: transparent;" target="_blank">DIY</a>工具�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">LiveApp.cn</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 场景应用</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Wix</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> Wix基于HTML5技术，向用户提供多种网页模板，操作简单粗暴，零基础无需代码，智能拖拽即可实现网页建设。据Wix统计每天有超�?5000的新用户加入Wix，每个类目下有上百的HTML5模板可供使用，响应式设计，在手机端也有很好的展示。另外也支持大量第三方插件�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Google Web Designer</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> Google Web Designer是谷歌是专门为创意设计者打造的的可视化HTML5网页和广告设计开发工具，全功能均免费。它提供了所见即所得的设计环境，包含设计视图和代码视图，还能制作Banner广告动画�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Weebly</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> Weebly类似Wix，也是一款HTML5拖放式智能创建器，支持中文，拥有多种优秀网页模板和交互效果，并且有IOS和Android客户端可以管理自己的网页、随时随地跟踪�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Ceilfire</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> Ceilfire是一个创建HTML5游戏并分享的平台。用户可以直接在浏览器中创建游戏、参与游戏、分享游戏，无需编程知识和相关技术细节。想做简单的HTML5游戏可以用这种方式试试手�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Jimdo</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> Jimdo是老牌的德国汉堡专业在线网页自助建站平台，在全�?2个国家拥有超�?000万用户。用户可在不懂任何网页制作方面知识的情况下轻松制作出漂亮的网页。同时除固定模板外，Jimdo允许用户使用自定义代码和widget外部插件接入。免费的IOS和Android移动客户端支持编辑页面�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">Online Sprite Box Tool</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> </td> </tr> </tbody> </table> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.5.H5系列动画和表�?：这个系列的推送想必大家都很熟悉了，在朋友圈里的转发量还是很高的，好处多多不再累赘，直接上武器，具体的优缺点还是得自己用过了才知道，大家感兴趣的不妨亲自去试一试。微信的HTML制作工具差不多都出现在表格中了，其实掌握1-3个顺手的够用了，我个人倾向于用MAKA，秀制作。表单工具一般用金数据，麦客比较多�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.6.小型游戏：此类游戏大都操作简单，互动性比较强，能激发用户去分享，如测试类、益智类、答题类，小型的游戏甚至可以用PPT等轻工具就可以实现了�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.1.9.7.微信图片使用：配图关键一个是图片本身的吸引力，还有就是图片和文字的搭配，代表微信：伏牛堂，这方面的技巧还是在于平时的积累，多看，多思考�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">1.1.1.8.推送时间：这个时间段的分配来自网络上的总结，差不多涵盖了微信发送的几个重要时间点，个人认为微信的发送时间是和推送的内容、微信的定位、目标用户、后台数据等相关的，时间点的选择需要不断的用内容去试验，得出数据结论，最后用微信运营数据结论确立推送微信的最佳效率时间�?/span></p> <ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; font-size: 14px; text-align: justify; word-wrap: break-word; margin-left: 14px; padding-right: 0px; padding-left: 0px; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"> <li> <ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; list-style-type: square;"> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">上班�?7:30-8:00之间)，代表微�? 爱范儿、改变自�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">午餐�?12:00-13:00)，代表微�? 城市画报</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">下班�?17:30-18:30)，代表微�? 餐饮商学�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">晚餐�?20:00-21:30)，代表微信：移动互联�?/span></p> </li> </ul> </li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"><span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; color: rgb(0, 176, 240);">2.2.用户运营�?/span></span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.2.1.自定义回复：用户在完成关注进入到公众号后，用户运营就开始了，自动回复的内容不宜冗长，由于微信闭环的特征，所以在语气上应该像朋友之间的问候一样，比如 ”你真是太有品味了“�?rdquo;来了，坐!“当然，如果微信的平台定位是咨询类的，就得一开始告诉用户提供什么样的服务�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.2.2.用户分组：种子用户、活跃用户、潜在用户，在后台用户管理的时候可以对用户进行分组，分组后便于日后可以有针对性的进行运营活动。微信的传播渠道主要还是在朋友圈，做好用户分组中种子用户的分类可以保证微信的持续活跃度。比�?00的种子用户，每个人至�?00个好友，一篇文章如果都被分享，那么到达率就有可能是500X500，当然这里只是理想状态。总之，用户的运营必须得区别化对待�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.2.3.微信群：微信平台的调性自然会吸引具有同样气质的一群人，这群人就很可能自然的形成一种圈子，人毕竟是集体动物，集体的归属感是非常重要的�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.2.4.朋友圈：对于种子级别的用户互动需求更多，大家发朋友圈无非就是嘚瑟下吸引一些赞，多多关注核心用户的朋友圈，刷刷存在感还是很有必要的�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"><span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; color: rgb(0, 176, 240);">2.3.活动运营�?/span></span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">微信的活动运营与要达到的效果直接相关，是想拉新、扩大知名度还是增加黏性？如果是增加黏性那么线上和线下结合的方式为最佳，比如沙龙分享会啥的。活动的形式太多这里就不过多的举例了，个人认为提升活动运营的能力在于平时的积累和思考�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.3.1.线上：签到、刮奖、红包、有偿投稿、游戏等</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.3.2.线下：沙龙活动，礼物派送等</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"><span style="box-sizing: border-box; word-wrap: break-word; color: rgb(0, 176, 240);">2.4.推广渠道�?/span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">这里只谈及最有效的几种�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.4.1.朋友圈：一方面是运营者本身朋友圈的影响力，另一方面就是用户的分享了，朋友圈的传播能力是最高效和有用的，刺激用户转发朋友圈的方法，一般有活动截图，积攒，比赛截图，个人认为最好的还是那种从内容上打动用户，达成用户方的主动分享，有价值的东西本身就是说服力�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.4.2.官网：这里就涉及网站的SEO/SEM营销了，以后会专门写一篇总结性的关于网站运营的文章具体说明。如果官网的流量很可观，流量的导入自然不错�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.4.3.社交媒体：互联网的各大媒体是很好的展示平台，目标用户通常明确，精准�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">2.4.4.联合平台：联合一些自媒体/气质相似的微信平台，互相推送，到达率亲测不错噢，还有就是加入一些社群，比如WeMedia联盟啦，这种有影响力的�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"><span style="box-sizing: border-box; word-wrap: break-word; color: rgb(0, 176, 240);">3.数据分析</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">微信平台本身就可以直接进行数据分析，但是这样的数据分析仍然需要进一步的整理�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">3.1.每日效果评估—输出运营日报</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; font-size: 14px; text-align: justify; word-wrap: break-word; margin-left: 14px; padding-right: 0px; padding-left: 0px; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">传播力度：信息到达率、每条信息的转发率、收藏率、阅读量、新增用户数、流失用户数</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">号召力：用户关注、活动参�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">营销力：活动参与</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">服务力：用户投诉率、申请各项服务的用户人数、用户满意度/忠诚�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <br style="box-sizing: border-box; word-wrap: break-word;" /> </p> </li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">3.2.数据整理—每周输出运营周报</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <ul class="list-paddingleft-2" style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10px; font-size: 14px; text-align: justify; word-wrap: break-word; margin-left: 14px; padding-right: 0px; padding-left: 0px; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">基础数据：数量、新增率、流失率、留存率</span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">社交数据：收藏、转发、推�?/span></p> </li> <li style="box-sizing: border-box;"> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <span style="box-sizing: border-box; color: rgb(51, 51, 51); word-wrap: break-word;">商业数据：投诉、广告需求等</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8;"> <br style="box-sizing: border-box; word-wrap: break-word;" /> </p> </li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;"><span style="box-sizing: border-box; word-wrap: break-word; color: rgb(0, 176, 240);">4.常用微信订阅号推荐：</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">当然优秀的肯定不止这�?/span></p> <table cellspacing="0" class="t_table" style="box-sizing: border-box; border-spacing: 0px; border-collapse: collapse; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; text-align: justify;" width="713"> <tbody style="box-sizing: border-box; word-wrap: break-word;"> <tr class="firstRow" style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">订阅号名�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">类型</span></td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">姑婆那些事儿�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">gupo520)</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 移动互联网推广运�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">鸟哥笔记�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">niaoge8</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 移动互联网运�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">互联�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">er</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">的早读课�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">zaoduke</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 信息提供，专注互联网产品、交互、设计、运营领域精选内�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">人人都是产品经理�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">woshipm</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 产品干货</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">BLUES </span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">bluemidou</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 产品干货</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">虎嗅网（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">huxiu_com</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 资讯</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">36</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">氪（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">wow36kr</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 科技媒体，互联网新闻，企�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">大圣�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">vdashengv)</span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 新媒体运�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">馒头商学院（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">mantousxy</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 互联网干货、职场学�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">PMCamp</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">pmcamp</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 活动信息、干货、PM课程</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">小饭桌（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">xfz008</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 创业、投�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 自媒体动态（zimeiti365�?/td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 微信公众号榜�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">极客之选（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">GeekChoice</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 发现新酷的科技产品</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">程序猿（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">imkuqin</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 程序员学�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">互联网的一些事�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">imyisieshi</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 互联网科技资讯</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">91</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">产品�?/span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">chanpin91</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 产品设计、交互设计、产品运营干�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">一条（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">yitiaotv</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 生活、潮流、文�?/td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">指尖儿（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">zhijianerme</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 移动产品研究</td> </tr> <tr style="box-sizing: border-box; word-wrap: break-word;"> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> <span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">简七理财（</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">jane7ducai</span><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">�?/span></td> <td style="box-sizing: border-box; padding: 4px; word-wrap: break-word; line-height: 2.1em; border-color: rgb(227, 237, 245); overflow: hidden;" width="321"> 理财社区</td> </tr> </tbody> </table> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">PS：现在微信订阅号实在太多，个人认为太多的碎片化阅读是非常浪费时间的，要是原创作者只是为了发表而写文，那么整个的文章逻辑是缺乏而且有害的，如果要系统的去学知识看书是一种最好的方法，最有效的碎片化阅读方法我觉得是带着问题去收集碎片，然后按照自己的逻辑进行梳理，这样的学习才脚踏实地，能具体实施�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <br style="box-sizing: border-box; word-wrap: break-word; color: rgb(68, 68, 68); font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px;" /> <span style="box-sizing: border-box; word-wrap: break-word; font-family: 微软雅黑, Tahoma, Helvetica, SimSun, sans-serif, Hei; line-height: 33.6px; color: rgb(0, 176, 240);"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">5.微信管理工具</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">推荐自己用过的一些吧，冗长的list除了能调动占有欲外，好像并不实用</span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">5.1.第三方：</span>魔比宝，没有认证的订阅号直接开启开发者模式，复制URL、Token和AppleID，AppSecret到第三方即可�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">5.2.移动端管理APP�?/span>新媒体管�?/span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;"><span style="box-sizing: border-box; word-wrap: break-word; font-weight: 700;">5.3.有赞</span></span></p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 25px; font-size: 16px; line-height: 1.8; color: rgb(51, 51, 51); font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: justify;"> <span style="box-sizing: border-box; word-wrap: break-word;">文章的正文部分到这里就结束了，除了这些方法论的总结，最重要的还是实战和平日对微信素材的总结、搜集。当然笔者也不能光说不练假把式了，目前在和小伙伴运营“互联�?rdquo;（hulianpai�?mdash;—未来，互联网的牛人都在这儿，在喜马拉雅上也能搜到�?/span></p> <div> </div> <div class="source">原文来自�?a class="link-main" href="#">米索娅官�?/a></div> <div> <span style="float:right;">下一篇：<a href="37.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/37.html">一家互联网公司发传单如何发�?0倍的成功�?/a> </span> 上一篇：<a href="35.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/35.html">互联�? 时代社群运营4个基本原�?/a> </div> </div> </div> <div class="sharebtn"> <strong>一起分享吧</strong> <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a title="分享到QQ空间" href="#" class="bds_qzone" data-cmd="qzone"></a><a title="分享到新浪微�? href="#" class="bds_tsina" data-cmd="tsina"></a><a title="分享到腾讯微�? href="#" class="bds_tqq" data-cmd="tqq"></a><a title="分享到人人网" href="#" class="bds_renren" data-cmd="renren"></a><a title="分享到微�? href="#" class="bds_weixin" data-cmd="weixin"></a></div> <script>window._bd_share_config={"common":{"bdSnsKey":{},"bdText":"","bdMini":"2","bdMiniList":false,"bdPic":"","bdStyle":"0","bdSize":"32"},"share":{},"image":{"viewList":["qzone","tsina","tqq","renren","weixin"],"viewText":"分享到：","viewSize":"16"},"selectShare":{"bdContainerClass":null,"bdSelectMiniList":["qzone","tsina","tqq","renren","weixin"]}};with(document)0[(getElementsByTagName('head')[0]||body).appendChild(createElement('script')).src='http://bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion='+~(-new Date()*36e5)];</script> </div> </div> <div class="detail-more bg-white"> <p><a href="index.htm" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/">read more >></a></p> <ul> <li><a href="38.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/38.html">顶尖微信运营宝典——从入门...</a></li> <li><a href="37.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/37.html">一家互联网公司发传单如何发...</a></li> <li><a href="36.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/36.html">微信公众号运营手册（完整�?..</a></li> <li><a href="35.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/35.html">互联�? 时代社群运营4个基�?..</a></li> <li><a href="34.html" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/34.html">Uber、Facebook等都是用什么发�?..</a></li> </ul> <br /> <br /> <p align="center"><img width="119" height="119" src="../../../skin/images/ewm.jpg" tppabs="http://www.qinyan.cc/skin/images/ewm.jpg" /><br /> QQ公众�?br /> 添加"米索娅电商科技"</p> </div> </div> </div> <script language="JavaScript" src="../../../skin/js/index.js" tppabs="http://www.qinyan.cc/skin/js/index.js"></script> <script type="text/javascript"> document.onscroll = function(){ var bottom=jQuery(".footer").offset().top-jQuery(".detail-more").outerHeight(); 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