2015�?0大创新营销榜单：移动端、二次元渐成主_成都米索娅电子商务有限公�?/title> <meta name="keywords" content="2015�?�?创新,营销,榜单,移动,�?�?�?次元," /> <meta name="description" content="尽管营销事件层出不穷，但加上后创新作定语，很多营销的玩法基本都是新瓶装旧酒，甚至只是换个产品、人物等营销素材再玩一次。但营销作为产品包装中重要的一环，一直都是企�? /> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="renderer" content="webkit"> <link rel="stylesheet" href="../../../skin/css/style.css" tppabs="http://www.qinyan.cc/skin/css/style.css"> </head> <body> <div class="container"> <div class="naver"> <p><img src="../../../skin/images/tel.jpg" tppabs="http://www.qinyan.cc/skin/images/tel.jpg" /></p> <div class="logo"><a href="../../../index.htm" tppabs="http://www.qinyan.cc/" title="成都米索娅电子商务有限公�?><img src="../../../skin/images/logo1.png" tppabs="http://www.qinyan.cc/skin/images/logo1.png" alt="成都米索娅电子商务有限公�?/></a></div> <ul> <li><a class="navlink" href="../../../index.htm" tppabs="http://www.qinyan.cc/">+ 首页</a></li> <li class="drop"> <a class="navlink" href="../../fangan/index.htm" tppabs="http://www.qinyan.cc/a/fangan/">+ 方案</a> <div class="menu"> <div class="menu-body"> <ul> <li ><a href="../../fangan/yidongdianshang/index.htm" tppabs="http://www.qinyan.cc/a/fangan/yidongdianshang/"><span>移动电商</span><img src="../../../skin/images/b2.png" tppabs="http://www.qinyan.cc/skin/images/b2.png" /></a></li> <li ><a href="../../fangan/yidongshequ/index.htm" tppabs="http://www.qinyan.cc/a/fangan/yidongshequ/"><span>移动社区</span><img src="../../../skin/images/b3.png" tppabs="http://www.qinyan.cc/skin/images/b3.png" /></a></li> <li ><a href="../../fangan/yidongjinrong/index.htm" tppabs="http://www.qinyan.cc/a/fangan/yidongjinrong/"><span>移动金融</span><img src="../../../skin/images/b4.png" tppabs="http://www.qinyan.cc/skin/images/b4.png" /></a></li> <li ><a href="../../fangan/qiyefenxiao/index.htm" tppabs="http://www.qinyan.cc/a/fangan/qiyefenxiao/"><span>企业分销</span><img src="../../../skin/images/b5.png" tppabs="http://www.qinyan.cc/skin/images/b5.png" /></a></li> <li ><a href="../../fangan/weixindingzhi/index.htm" tppabs="http://www.qinyan.cc/a/fangan/weixindingzhi/"><span>微信定制</span><img src="../../../skin/images/b6.png" tppabs="http://www.qinyan.cc/skin/images/b6.png" /></a></li> </ul> </div> </div> </li> <li ><a class="navlink" href="../../fuwu/index.htm" tppabs="http://www.qinyan.cc/a/fuwu/">+ 服务</a></li> <li ><a class="navlink" href="../../anli/index.htm" tppabs="http://www.qinyan.cc/a/anli/">+ 案例</a></li> <li ><a class="navlink" href="../../guanyu/index.htm" tppabs="http://www.qinyan.cc/a/guanyu/">+ 关于</a></li> </ul> </div> </div> <div class="layout news banner-bg"> <div class="main800"><img src="../../../skin/images/news-1.jpg" tppabs="http://www.qinyan.cc/skin/images/news-1.jpg" class="img" /></div> </div> <div class="layout bg-gray detail" style="position:relative;"> <div class="mainer"> <div class="detail-body bg-white"> <div class="detail-article"> <h1>2015�?0大创新营销榜单：移动端、二次元渐成�?/h1> <p class="note"><span>文章分类�?a class="link-main" href="index.htm" tppabs="http://www.qinyan.cc/a/xinwenzixun/mingjiaguandian/">名家观点</a></span> <span>发布时间:2015-12-28</span> <span>原文作者：米索娅官�?/span> <span>阅读( <script src="../../../plus/count.php-view=yes&aid=31&mid=1" tppabs="http://www.qinyan.cc/plus/count.php?view=yes&aid=31&mid=1" type='text/javascript' language="javascript"></script>)</span></p> <div class="detail-content"> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体; text-align: center;"> <a class="bPic" href="javascript:if(confirm('http://img.yixieshi.com/0955032301-0.png!680 \n\n�ļ��δ�� Teleport Pro ȡ�أ��Ϊ ��Ǳ��Զ��ų��ų��ġ� (�㲻һ��Ҫʹ��Զ��ų��ο��Ŀ��ԡ��ġ��ڡ��) \n\n��Ҫ�ӷ��ϴ��'))window.location='http://img.yixieshi.com/0955032301-0.png!680'" tppabs="http://img.yixieshi.com/0955032301-0.png!680" style="box-sizing: border-box; color: rgb(30, 62, 116); text-decoration: none; background-color: transparent;"><img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="javascript:if(confirm('http://img.yixieshi.com/0955032301-0.png!680 \n\n�ļ��δ�� Teleport Pro ȡ�أ��Ϊ ��Ǳ��Զ��ų��ų��ġ� (�㲻һ��Ҫʹ��Զ��ų��ο��Ŀ��ԡ��ġ��ڡ��) \n\n��Ҫ�ӷ��ϴ��'))window.location='http://img.yixieshi.com/0955032301-0.png!680'" tppabs="http://img.yixieshi.com/0955032301-0.png!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto; width: 600px; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></a></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 尽管营销事件层出不穷，但加上�?ldquo;创新”作定语，很多营销的玩法基本都是新瓶装旧酒，甚至只是换个产品、人物等营销素材再玩一次。但营销作为产品包装中重要的一环，一直都是企业规划、发展的重点之一，所以今年也不乏极具新意的案例�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 2015年，营销事件月月有，年初，因“全民COS武媚�?rdquo;天天P图爆火，大年三十晚上的抢红包，让微信一夜之间就完成了支付宝十年才完成的事情�?月，神州专车“自黑”又迅速洗白，8月吴亦凡要从军刷爆朋友圈�?0月《大圣归来�?ldquo;自来�?rdquo;们为国产电影摇旗呐喊······</p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 尽管营销事件层出不穷，但加上“创新”作定语，很多营销的玩法基本都是新瓶装旧酒，甚至只是换个产品、人物等营销素材再玩一次。但营销作为产品包装中重要的一环，一直都是企业规划、发展的重点之一，所以今年也不乏极具新意的案例�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong style="box-sizing: border-box;">当下营销趋势</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 本着传播效果好、有新意、与同类相比更具典型性三大观念，品途网整理了今年的20家营销案例，经过专家组和大众组的双重甄别，最后综合选出2015�?0大创新营销案例�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 这次票选，也反映出当下营销�?大趋势：</p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 1、载体转向移动端，例如微信红包、H5营销广告的出现，以及“刷爆朋友�?rdquo;成为衡量营销是否成功的一条准则�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 2、名人效应依然有效，例如小咖秀、大疆无人机�?ldquo;�?rdquo;都是因为明星效应“�?rdquo;起来的�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 3、二次元文化渐入主流，例如优信二手车的鬼畜视频�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 4、营销趋向常态化，杜蕾斯、可口可乐等早已成为大众常见品牌，但营销却年年不落�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 5、剧情跌宕、具有冲突性的营销事件更能引起舆论关注，譬如神州专车自黑，后来又道歉反而收获了许多下载量，余佳文与“导师”撕逼，也为超级课程表拉回不少关注度�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 同时，值得注意的是，关于谁更具有创新性，专家组和大众组产生了不小的分歧。对于后者而言，触达他们的营销事件就是“�?rdquo;营销，而对专家组而言，尽管个别营销事件的影响力不能�?ldquo;巨头”的相比，但在营销环节有所创新的营销案例，专家也纷纷了表示支持和肯定�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">具体情况如下�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 专家组和大众组的票选结果图�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955034a4-1.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955034a4-1.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="541" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955033516-2.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955033516-2.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; text-align: center; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong style="box-sizing: border-box;">两组榜单不同点：</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 专家组，神州专车自黑的事件得票最高，同时苏宁双十一营销事件、超级课程表投资人和创始人互撕事件，以及百度贴吧因广告语太敏感引发的“胶带�?rdquo;营销事件均在前十之列�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 大众榜单上，微信红包的营销事件位列榜首，天天P图推进的“全民cos武媚�?rdquo;营销、小咖秀引发的明星模仿潮、可口可乐歌词瓶营销三大事件得票数也很高，排在前十�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">相同点：</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 明星参与其中的营销事件，整体而言，专家组和大众组印象都比较深�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 整合双方票数后，品途网得出的综合榜单如下：</p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955031458-3.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955031458-3.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 以下为榜单具体情况。（部分含专家组点评，情怀和专业兼备。）</p> <p class="mcePageBreak" style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong style="box-sizing: border-box;">2015�?10大创新营销榜综合榜�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 品途网评选准则：</p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 传播效果良好（产品知名度、下载量、销量等明显增加�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 营销的环节、手段具有创新�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 与同类营销事件相比，更具有典型�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">1、微信红包：春晚最大赢�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955033120-4.png!680" tppabs="http://img.yixieshi.com/0955033120-4.png!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 春节期间，微信红包的风头一度盖过春晚。微信这次将与央视春晚合作，在春晚节目进行过程中由主持人口播，让观众一�?ldquo;摇一�?rdquo;抢红包，红包由若干个广告品牌商赞助，抢到的红包也将显�?ldquo;×××企业给你发了一个红�?rdquo;�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>微信摇一摇总量110亿次，微信红包在今年2�?0日的单日收发总量就已超过去年除夕峰值的10倍，企业营销场景也在微信中立足，而微信借此将微信支付向二三线市场做了进一步渗透�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>营销的渠道创新，噱头引人�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">品途网专栏作者浩子点评：</strong>堪称O2O经典营销，不过成本巨大�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">品途网专栏作者温二爷点评�?/strong>今年最火的无疑是红包，微信花别人的钱做自己的营销，拿下春晚，开启全年热潮，不得不服，不得不赞�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">2、神州专车：“自黑”营销</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/09550364V-5.jpg!680.jpg" tppabs="http://img.yixieshi.com/09550364V-5.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 2015�?月，上神州专车官微发了一条微博，“乌伯，请停下你的黑专车！”微博还配发了由海清、吴秀波等人代言的广告图。该做法引起大众强烈反弹，纷纷质疑其手法“low”，并群嘲吴秀波的广告图中怪蜀黍打错了，同时遭遇各大品牌借势营销�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>神州专车发出道歉信，并发�?亿专车券以示诚心，连同收获新增几百万的APP下载量�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>一波三折，营销过程的戏剧性非常丰富�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">品途网专栏作者虫二点评：</strong>我平时比较关注互联网出行，感觉神州强撕uber很成功，主要是撕的及时，对象得当，对安全的质疑戳到痛点，虽然撕的过程比较low，但补券及时，形成神反转�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">3、大疆无人机：汪峰求婚，主角却是无人�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955035L2-6.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955035L2-6.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="302" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 今年2�?日晚，在章子怡生日派对上，在众多亲友的见证下，汪峰下跪求婚，章子怡激动落泪说�?ldquo;我愿�?rdquo;�?日早晨，关于汪峰使用无人机就是大疆的产品的新闻稿开始传播，内容中还特别注明大疆创始人汪滔对媒体确认的。随后大�?ldquo;科技媒体”媒体跟进�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>大疆无人机刷爆科技圈�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>创造新噱头——无人机送戒指，契合产品功能�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">品途网专栏作者石三郎评语�?/strong>吸睛诚可贵，走心价更高�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">4、天天P图：借武媚娘妆火速上�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955035A2-7.png!680" tppabs="http://img.yixieshi.com/0955035A2-7.png!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 1月初，随着《武媚娘传奇》开播，照片美化类APP“天天P�?rdquo;立刻推出新功�?mdash;—“武则天妆”，只要在手机上拍摄自拍照，就能一秒钟便变身妖艳的武媚娘�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>天天P图极短时间冲上了大陆、台湾、香港、越南等亚太区app榜单头名�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>载体新颖，�?ldquo;�?rdquo;上位�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">5、小咖秀：前辈没火，后来者一夜爆�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955035438-8.png!680" tppabs="http://img.yixieshi.com/0955035438-8.png!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> “人生如戏，全凭演技”这是小咖秀的标语。在此之前，曾有相似产品上线，但并未达到小咖秀的效果，小咖秀的创始人时这样说的：首先台湾知名综艺节目《康熙来了》做了一期对嘴视频专题，但是没有提及产品名字，很多用户看了之后到手机上去搜索，其次与王珞丹达成合作，逐步推进到明星圈�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>根据相关资料，目前该APP用户已达1000万，视频日上传量30万条左右�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>模仿影视剧，玩法全民皆宜，再加上借助明星，借势营销使用到极致�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">6、优信二手车：黄�?0秒播放洗脑鬼畜广�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/09550321L-9.png!680" tppabs="http://img.yixieshi.com/09550321L-9.png!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 10月份，优信用3000万元拍下了中国好声音"冠军之夜"最贵的广告�?-黄金60秒，然后，播了一个洗脑的鬼畜广告，将众多明星，包括：杜海涛、张钧甯、王宝强、胡军、孙红雷、朱亚文等人的广告语利用节奏衔接，不断重�?ldquo;上优信二手车”广告语�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>广告播出当晚，优信二手车网站就因访客过于密集导致瘫痪。直到今天，在百度指数上，优信的整体指数还是高于人人车和瓜子二手车�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>引入二次元，有噱头有槽点，直击受众记忆点�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">7、微信朋友圈：你刷到了宝马，我却只看到可�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955032119-10.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955032119-10.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 今年1月，微信朋友圈第一批广告即悄然亮相。宝马、可口可乐、vivo三个品牌同时出现。据微信朋友圈中流传的一段文字显示：朋友圈广告推送是基于大数据分析，高端用户推送的是宝马；买不�?iPhone 6 但买得起小米的，收到的是vivo的广告；收到的是可口可乐的广告。相比另外两个品牌，“身份的象�?rdquo;——宝马顺利成章的占据了压倒性传播优势�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>为宝马带来的�?600万的曝光量�?0万粉丝，并引发舆论热议�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>利用大数据支撑起全民狂欢，用阶级分层制造矛盾和话题�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">品途网专栏作者舒声点评：</strong>好的营销，就�?ldquo;投机取巧”的博得关注，利用自身优势和特点，在娱乐化的时代不低俗又引起振动，自发传播�?/p> <p class="mcePageBreak" style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> </p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">8、大圣归来：“自来�?rdquo;营销</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955033M9-11.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955033M9-11.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 《大圣归来》出品人路伟在行业峰会上披露，片方有请水军炒作该电影，一些所谓的自来水也是自己花钱培养出来的，通过这种营销方式让这部国产动画红遍整个夏天。陆伟称，我们出�?00多篇软文，大家看到的很多软文都是我们自己写的。我们建了几个自来水公司。我们适当的时候提供一些料出来，看似无意之举，其实都是步步为营�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>电影收揽了近10亿票房�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>国产情怀加身，真作假时假亦真，使�?ldquo;粉丝口碑”传播极致典范�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">9、大众点评H5营销：这个陌生来电你敢接�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/09550329A-12.png!680" tppabs="http://img.yixieshi.com/09550329A-12.png!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 故事讲述的你收到了一个未知来电，接听后屏幕似乎问到了杀气，紧接着被妇联的人物武器不断破击手机屏幕�?ldquo;碎屏”的创意表现手法与《复仇者联�?》的电影调性完美结�?再通过专业的配音和场景音效来衬托出大片既视感，巧妙的把用户吸引�?9.9元购影票的营销点上�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果</strong>：大众点评的常规营销，效果再次加深受众对大众点评的认可。品牌广告价值无法量化�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>借用H5在移动端宣传的开山之作，对渠�?mdash;—手机界面的挖掘很到位�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">10、可口可乐：跨界台词�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; padding: 0px; color: rgb(37, 37, 37); font-family: tahoma, arial, 宋体; text-align: center;"> <img alt="2015�?0大创新营销榜单：移动端、二次元渐成主流,互联网的一些事" border="0" src="../../../../img.yixieshi.com/0955031A2-13.jpg!680.jpg" tppabs="http://img.yixieshi.com/0955031A2-13.jpg!680" style="box-sizing: border-box; border: 0px; vertical-align: bottom; margin: 15px auto; max-width: 680px; height: auto !important; background-image: none; background-attachment: scroll; background-size: initial; background-origin: initial; background-clip: initial; background-position: 0px 0px; background-repeat: repeat;" width="514" /></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 今年5�?7日，可口可乐棋走跨界，联合优酷一起high。这两个跨行业的第一品牌达成战略合作，联合推�?9款共�?0亿量级的可口可乐“台词�?rdquo;。网友还可以个性定制独一无二的专属台词瓶，在“我们结婚�?rdquo;�?ldquo;如果爱，请深�?rdquo;等经典台词的前面加上恋人和朋友的名字，让优酷和可口可乐替你表白�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">结果�?/strong>迅速占领朋友圈，成为现象级事件�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong class="art-emphasis" style="box-sizing: border-box;">创新点：</strong>传统品牌寻找到与线上平台的最佳契合点，打通新的营销渠道�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> <strong style="box-sizing: border-box;">结语</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 不可否认，这是万众创业的时代，人才、产品济济一堂，谁能从千军万马的突围中冲杀而出，营销往往会成为决定性因素之一，所以万众创业带�?rdquo;万众营销“，什么才是真正的创新营销呢？</p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 一千个人读者心中有一千个答案�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 品途网专栏作者舍予兄坚持认为“苏宁的平京战�?rdquo;是他心目中最好的营销事件，他是这样评价的�?strong class="art-emphasis" style="box-sizing: border-box;">苏宁这一年不容易，假设我们家门口有个邻居小姑娘，每天都灰头土脸的，某天她突然开始认真打扮了，那无论如何我们还是应该鼓励的�?/strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 而品途网专栏作者杜大能耐尽管也选了平京战役，但他的观点却是�?strong class="art-emphasis" style="box-sizing: border-box;">苏宁的平京战役可以说是新瓶装旧酒，但时机非常好，恰恰是京东被天猫打的节节败退，并且自己获得了阿里�?00多亿的输血前提下。虽然最后表面看是苏宁赢了，但也不能否认苏宁在自嗨的事实，双11后的第一周，京东快递最早的到的事实足以说明一切！</strong></p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 品途网专栏作者王吉伟直接总结了创新营销的定义：<strong class="art-emphasis" style="box-sizing: border-box;">营销就是宣传，宣传就是要有争议，有争议就是要颠覆常规，颠覆常规就是不走寻常路。所以，撕逼的总能胜过理性的吸引眼球，创新的总能突破正常的创造爆点�?/strong>这十个案例，要么是颠覆了人们的正常认知，要么通过话题点引起人们的争议，要么通过创新做别人没做过的。对于营销的创新而言，这些更有意义�?/p> <p style="box-sizing: border-box; margin: 0px 0px 15px; font-size: 14px; line-height: 28px; text-align: justify; padding: 0px; color: rgb(37, 37, 37); text-indent: 2em; font-family: tahoma, arial, 宋体;"> 什么是营销，什么才是真正的创新营销，品途网不是定义者，关注创业过程的每一个环节，并将这些创意、创新传递给每一位读者，才是我们的职责和使命。品途网相信，所有创业中的问题，实践将会给出最终的答案�?/p> <p style="box-sizing: border-box; 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